This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment." It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.
This workbook is intended for people who are taking or who have taken a Golden Book of Sponsorship Retreat thoroughly study the topic and have a written record for future reference.
Have you learned from experience that poorly produced sponsorship proposals lead to an under-funded team or company? If you have, this chapter from my book "Finding Sponsors" is for you. My goal is to provide you with some basic guidelines on what to communicate in order to produce a winning sponsorship proposal. These guidelines will focus on what you should be presenting to your potential sponsor to make the best business case for involvement with your team or entertainment company.
Tri Series Articles
Tri Series Books