CUPRA Australia

CUPRA Australia Joins the Tri-Series as Major Sponsor

The Tri-Series is proud to welcome CUPRA Australia as a major sponsor for this year’s ocean ski and kayak harbour race series. As a brand that embodies innovation, performance, and a passion for adventure, CUPRA is the perfect partner to enhance the excitement of our premier paddling event.

A Dynamic Partnership

CUPRA Australia is generously supporting the Tri-Series by supplying official race medals and exclusive CUPRA merchandise, adding an extra level of prestige to the competition.

As part of their involvement, CUPRA will showcase their latest vehicles at two of the races. These vehicles will be fully equipped with roof racks and surf skis, demonstrating their synergy with the paddling lifestyle.

A Shared Spirit of Performance

CUPRA’s vision is deeply connected to the energy and culture of paddling, originating from another global paddling mecca—Barcelona. Inspired by the city’s vibrant spirit, artistic creativity, and relentless pursuit of excellence, CUPRA creates vehicles that ignite passion and redefine performance.

The brand’s mission goes beyond conventional automotive experiences. CUPRA designs cars that awaken the senses, combining innovative engineering, progressive design, and cutting-edge electric performance to create vehicles that transcend traditional boundaries.

Discover the Future of Mobility

Race participants and spectators will have the unique opportunity to explore CUPRA’s latest range of hybrid and fully electric vehicles. These high-performance machines deliver exhilarating driving experiences while embracing sustainability and innovation.

Additionally, CUPRA is celebrating the opening of their new CUPRA Garages in two key Sydney locations—Pitt Street and Pacific Highway, Artarmon.
https://www.instagram.com/cupracitygaragesydney/

We invite all Tri-Series competitors and supporters to visit the CUPRA activation sites at the races, check out their incredible vehicles, and be part of the movement redefining the future of performance motoring.

Stay tuned for more updates as we gear up for an exciting season on the water!

What CUPRA stands for?

CUPRA is where design meets innovation and engineering excellence. Our goal is to infuse every vehicle with the passion and energy of Barcelona, and in doing so, inspire the world.

Our name can be traced back to our triumphant origins in motorsport – a fusion of ‘Cup’ and ‘Racing’.

CUPRA vehicles are designed and engineered in Spain, where the CUPRA car brand was founded. We are also proud members of the Volkswagen Group.

Stimulating Style

Understated yet unmistakeable, our cars exude a powerful presence from every angle.

With an unwavering attention to the finest details, our design process encompasses all elements, from textures to ambient lighting, to awaken the senses and raw emotion.

Expect pure innovation, audacious contours and unexpected beauty.

Electrifying Performance

We stand firm in our commitment to electrification, prioritising a future that is sustainable but without sacrificing the driving passion that has made CUPRA one of Europe’s fastest growing brands.

We have already garnered critical acclaim on the global stage with prestigious accolades including a Red Dot Design Award and What Car? Awards.

Unconventional Challenger

We are rebels with a cause and a catalyst for change, breaking the norms on a journey to redfine the the art of driving.

Here to disrupt the status quo, we accelerate beyond convention and set higher standards for what a car can be.

We believe that if we can dream it, we can create it.